Case Study:
Velocity Pittsburgh

For each campaign, Achieve developed the direction, copy and design of a complete direct mail package (including one letter, one response envelope and one outer envelope), a sequence of three follow-up email solicitations and two website graphics. Each component followed a consistent theme, which the Achieve team developed with the organization to communicate its impact on an individual’s life.
Based on the results and best practices each organization learned throughout their time in the Velocity program, each organization is now positioned to increase its fundraising effectiveness in future endeavors.