We first conducted quantitative research through the creation and dissemination of surveys, both online and in person at select performances. In addition to quantitative surveys, we conducted qualitative interviews with staff, volunteers and audience members as a way of validating survey findings.
From the research findings, we were able to uncover common themes among current donors and patrons as to why they attended performances, what draws them to the organization, where they go to find information about arts and cultural events in Indianapolis and why they support Dance Kaleidoscope.
Based on the information the organization learned as a client, Dance Kaleidoscope is now positioned to increase its base of donors and patrons.